Maximizing Data Value

This session is tailored to meet the needs of SME’s embarking on their data analytics journey, to raise awareness and provide examples of how businesses can harness their data to lead to a competitive advantage. To unlock the value of data, businesses must radically re-think how they operate. How can companies manage their data in an effective way? What are the problems organizations are facing today when dealing with data? How can businesses improve their access to insights? How to turn unstructured and inaccessible data into business intelligence?