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With an over exposure to channels, brand messages, advertising, etc. marketing has been forced to transform and relevance has become the keyword to achieving results. To truly be relevant, brands need to drive the right message, to the right person, on the right device and channel, at the right time and deliver the right experience. Brands that are able to deliver data-driven personalized marketing which communicates and connects with customers in an always-on, program rather than campaign driven manner, are able to drive true relevance and see increasing results in sales, and brand awareness. In this session we will explore Ogilvy’s approach to data-driven personalization at scale and how to approach marketing transformation in bite-size digestible projects.